Gugo Fortifying Shampoo

$22.00

Gugo bark has been a cornerstone of Filipino hair care for generations, not as a trend, but as an inherited truth. Our Gugo Fortifying Shampoo is built around this ancient botanical, pairing it with a precision-formulated blend of scalp-activating and strand-strengthening ingredients designed to restore what daily life depletes.

Each lather awakens the scalp. Coffee extract and rosemary oil work in concert to stimulate circulation and support a healthy follicular environment, while hydrolyzed quinoa protein and panthenol move deeper into the hair shaft to rebuild flexibility and fortify against breakage. Bamboo extract contributes its silica-rich strength, leaving hair with a natural, resilient body that holds from root to tip.

This is a shampoo that does more than cleanse. It resets the scalp, feeds the strand, and honors the ritual of washing as a moment of genuine restoration.

300 ml / 10.1 fl oz

Gugo bark has been a cornerstone of Filipino hair care for generations, not as a trend, but as an inherited truth. Our Gugo Fortifying Shampoo is built around this ancient botanical, pairing it with a precision-formulated blend of scalp-activating and strand-strengthening ingredients designed to restore what daily life depletes.

Each lather awakens the scalp. Coffee extract and rosemary oil work in concert to stimulate circulation and support a healthy follicular environment, while hydrolyzed quinoa protein and panthenol move deeper into the hair shaft to rebuild flexibility and fortify against breakage. Bamboo extract contributes its silica-rich strength, leaving hair with a natural, resilient body that holds from root to tip.

This is a shampoo that does more than cleanse. It resets the scalp, feeds the strand, and honors the ritual of washing as a moment of genuine restoration.

300 ml / 10.1 fl oz

Key Ingredients

Gugo Bark
A revered Filipino botanical derived from the entada phaseoloides vine, gugo bark has long supported scalp vitality and reduced shedding. It creates a naturally lathering, purifying base that deeply cleanses without stripping the scalp's moisture balance.

Bamboo Extract
One of the most silica-dense plants in the natural world, bamboo extract reinforces the hair shaft from within. It adds structural integrity and a natural luminosity to each strand.

Coffee Extract
Rich in caffeine and antioxidants, coffee extract invigorates the scalp and supports circulation at the follicle level. It works to extend the active growth phase of the hair cycle, encouraging fuller, stronger strands over time.

Hydrolyzed Quinoa Protein
A complete protein that fills in micro-gaps along the hair cuticle, rebuilding smoothness and tensile strength. It also adds a subtle fullness that lifts fine or depleted strands.

Panthenol
A bioavailable form of Vitamin B5, panthenol penetrates deep into the hair cortex to attract and retain moisture. It improves elasticity, helping hair flex rather than break under tension.

Rosemary Oil
Clinically studied for its role in supporting hair density, rosemary oil stimulates scalp circulation and maintains a balanced, healthy follicular environment. Its antifungal properties further support overall scalp wellness.